DAIFF was created to meet a national need: a space for Australia’s creative community to see, test and interrogate the future of filmmaking as it forms. Grounded in TBWA’s Disruption® philosophy, DAIFF brings together makers, technologists, academics, and industry to confront a clear reality — AI is advancing faster than our systems and talent pipelines. And while anyone can now make, true creativity still relies on human judgment, taste, and intent. DAIFF builds the creative infrastructure Australia didn’t yet have, ensuring our storytellers lead rather than follow.

This whitepaper captures the early signals from DAIFF’s first year — the work, the patterns, and the emerging shape of Gen AI craft in Australia. It’s evidence, not noise, and a sharper view of where creativity and technology converge next. DAIFF is both investment and invitation. Growth needs creativity. Creativity needs human hands. 

Welcome — and enjoy the whitepaper. We hope the insights are as valuable to read as they were to uncover.

Black Box
Pete Majarich
WINNER