CREATIVE AI AS NATIONAL INFRASTRUCTURE
A new white paper, Creative AI as National Infrastructure, authored by Deakin University and Swinburne University of Technology using data from TBWA\Australia’s DISRUPT AI Film Festival, reveals how creative AI is reshaping production, participation and ownership in Australia.
Drawing on 371 submissions and the Film insights, the academic report shows that while AI is lowering production costs, the strongest creative work still depends on intention, taste and critical judgement. It also identifies an uneven skills pipeline, the need to grow Australia’s creative AI community, and the importance of keeping local value, IP and cultural knowledge visible as global tools become part of everyday creative work.
To learn more, download the report here:
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REPORT
DR. LUKE HEEMSBERGEN
SCHOOL OF COMMUNICATION AND CREATIVE ARTS, DEAKIN UNIVERSITY
Dr. Luke Heemsbergen teaches and researches emerging technologies at Deakin University, Australia. His work is sought by diverse publishers from The New York Times to Nature’s HSSC; he has published 20 SQR Q1 journal articles across multiple disciplines and has provided civic minded research for local and national governments.
He co-leads the Deakin Digital Life Lab, is the inaugural Course Director of Deakin’s MA of Artificial Intelligence for Design and Creative Practice and is affiliated with the ARC Centre of Excellence for the Digital Child.
His research draws on experience serving in Canada’s department of Foreign Affairs and expresses a normative desire to move quickly and mend things.
MAX SCHLESER
ASSOCIATE PROFESSOR SWINBURNE UNIVERSITY
Max Schleser is Associate Professor in Film and Television and Theme Leader Creative Arts in the Centre for Transformative Media Technologies (CTMT) at Swinburne University of Technology (Melbourne, Australia),Adobe Creative Educator Innovator, Founder of the Mobile Innovation Network & Association (www.mina.pro) and Screening Director of the International Mobile Innovation Screening & Festival.
He is an award-winning filmmaker (www.schleser.nz) with expertise in immersive media, documentary film and creative arts with a focus on cinematic VR, interactive and algorithmic filmmaking.
His research explores screen production, emerging media and smartphone filmmaking for community engagement, creative transformation and transmedia storytelling.
LUCIO RIBEIRO
CHIEF AI AND INNOVATION OFFICER TBWA\AUSTRALIA
Lucio Ribeiro is Chief AI and Innovation Officer at TBWA\Australia, where he works across AI strategy, creative practice, client advisory and organisational capability.
He is the initiator and co-founder of the DISRUPT AI Film Festival, Australia’s first dedicated GenAI film festival, created to examine how AI is changing storytelling, production, authorship and creative judgement.
Lucio writes for Forbes Australia on AI, technology and business, and has held senior digital, marketing and innovation roles at Optus, Nine and Seven. He previously founded three technology businesses, including one successful exit, and has advised global brands across automotive, financial services, FMCG, media and technology.
Current lecturer at RMIT and former Deakin, Lucio holds a Law degree, an MBA, AICD credentials and executive education in AI and innovation from MIT Sloan.
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WHITEPAPER
A new white paper, Creative AI as National Infrastructure, authored by Deakin University and Swinburne University of Technology using data from TBWA\Australia’s DISRUPT AI Film Festival, reveals how creative AI is reshaping production, participation and ownership in Australia.
CREATIVE DISRUPTION MEETS
GENERATIVE STORYTELLING